Malihabadi Dusseheri mango gets GI registration

Malihabadi Dusseheri mango, the pulpy and rich-flavoured summer fruit grown in the Lucknow region, is the latest to get geographical exclusivity rights after Banarasi saree, Puneri Pagadi, Tirupati laddu and Darjeeling tea secured theirs.


"The mango variety has secured 'Geographical Indication (GI) rights' on September 11. The move would help farmers growing this variety obtain better remunerative prices for their produce," said National Horticulture Board (NHB) managing director Bijay Kumar. The NHB had applied to Chennai-based Geographical Indication Registry in October 2008 to secure exclusivity for the mango variety. The GI is the intellectual property right that restricts others from marketing or processing a product in the same name. Currently, some farmers from other parts of the country are taking advantage of the popularity of this variety and selling their dusseheri mangoes under this name.


Earlier in December last year, agriculture minister Sharad Pawar had asked the NHB to commercialize the world-famous mangoes of the place with the grant of the GI status. The exclusivity rights will enable growers to sell their produce under the Malihabadi brand, which will also help them seek new markets. The Malihabadi Dusseheri mango plant bears fruit in every two years